This ice cream flavor was the most-purchased in 2025
New York Post • • business
Key Points:
- Vanilla was the most popular ice cream flavor in the U.S. in 2025, making up about 21% of all ice cream orders and leading in every state and D.C., according to Instacart data.
- Chocolate and cookie dough followed as the second and third most-purchased flavors, reflecting a preference for familiar, comforting options over novel varieties.
- Despite Halo Top being the most-searched brand for its healthier profile, top-selling ice cream brands by dollar sales in 2025 were Breyers, Blue Bunny, and Turkey Hill, with Häagen-Dazs leading on Instacart orders.
- Regional loyalty remains strong, with brands like Tillamook in the West, Blue Bell in the South, and Blue Bunny in the Plains, while specialty and premium brands showed significant year-over-year growth.
- Consumers also favor regional flavors alongside vanilla, such as Rocky Road in the West, coffee in New England, butter pecan in the South, and Moose Tracks in Wisconsin, underscoring a national preference for comfort in ice cream choices.
