'This isn't how I thought the story would go': Sprinkles Cupcakes founder mourns company shutdown after starting in her kitchen
Fortune••business
Key Points:
- Sprinkles Cupcakes, founded by Candace Nelson in 2005, announced its closure on December 30, ending its national presence and removing all products and locations from its website.
- Nelson, who sold the company to private equity firm KarpReilly LLC in 2012, expressed a personal connection to the brand and disappointment over how its story ended.
- The company gained national fame, including viral attention for its cupcake-dispensing machines in malls and airports, which featured a catchy jingle on TikTok.
- KarpReilly LLC, which owns various health and wellness brands, did not provide a reason for the closure, nor did Nelson, and did not respond to requests for comment.
- Private equity
:max_bytes(150000):strip_icc()/SPR-how-often-to-wash-sheets-in-winter-11868622-hero-cc859b6038124bd09b5643e218794772.jpg)
