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This Startup Will Pay You To Provide Home Care For Your Loved Ones
Forbes • • business
Key Points:
- Jesse Vega, who has severe epilepsy, and his wife Deaunda struggled financially after she quit her job to care for him, but they found relief through Abby Care, a startup that pays family caregivers via Medicaid funding.
- Abby Care, founded by Havi Nguyen, trains and certifies family members as licensed caregivers, enabling them to earn at least $20 per hour while providing medical-level home care in eight states.
- The company addresses a massive market where 59 million unpaid family caregivers in the U.S. provide nearly 50 billion hours of care annually, representing a potential $1 trillion in wages if paid.
- Backed by major investors like Sequoia Capital and Thrive Capital, Abby Care uses AI and digital tools to improve care quality and reduce fraud risks in the Medicaid-funded home care sector.
- Despite regulatory challenges and Medicaid policy uncertainties, Abby Care aims to expand nationwide by demonstrating the value of paid family caregiving as a cost-effective alternative to institutional care.
