Threads is reportedly getting more visitors on Android than Twitter/X is
Key Points:
- A recent report from Similarweb reveals that Threads has surpassed X (formerly Twitter) in daily active mobile users, with 141.5 million on Android and iOS compared to X's 125 million.
- Despite Threads' mobile growth, X maintains a significant lead in web visits, with 150 million daily visits versus Threads' 8.5 million.
- The increase in Threads users appears to stem from new user discovery and integration with Instagram, rather than a direct migration of users from X.
- Meta's strategy of interoperability between its apps, including Instagram and Threads, is driving user engagement and growth on Threads.
- Threads continues to develop new features on mobile platforms to strengthen its identity and attract more users.