Threads wants to be the app you can’t wait to open in the morning
The Verge••technology
Key Points:
- Meta’s Threads app achieved significant growth in 2023, becoming Apple’s second-most-downloaded iOS app with 400 million monthly and 150 million daily active users, largely driven by promotion through Instagram and Facebook.
- Threads aims to position itself as a platform for real-time discussions across verticals like sports, entertainment, and news, while facing competition not only from X (formerly Twitter) but also from Reddit and Discord.
- The app currently does not offer direct monetization for creators but serves as a traffic channel to other platforms like Spotify, Substack, and Patreon; it plans to introduce ads gradually, ensuring user value is maintained.
- Threads is experimenting with algorithm customization through a feature called “Dear Algo,” allowing users
