Toys ‘R’ Us comeback: Retailer opening 120 new stores this holiday season
Key Points:
- Toys “R” Us is opening 120 new standalone stores across the U.S. this holiday season, increasing its total number of stores to 160.
- The new stores will feature popular toys and collectibles from major brands such as Lego, Barbie, Hot Wheels, and Pokémon.
- Select locations will include “Creator Studios,” dedicated spaces for influencers and toy brands to create social media content.
- This expansion represents a significant step in Toys “R” Us’s return to brick-and-mortar retail following its 2017 bankruptcy and 2018 liquidation of U.S. stores.
- The company has not yet released a full list of new store locations, but shoppers can use the store locator on the Toys “R” Us website to find nearby openings.