Toys R Us expands to 160 US stores in major retail comeback this year

Key Points:

• Toys R Us is launching its largest U.S. expansion in years by opening 120 new standalone stores for the upcoming holiday season, increasing its total standalone U.S. stores to 160 through a partnership with Go! Retail Group.
• This expansion is part of Toys R Us's ongoing effort to rebuild its brick-and-mortar presence following its 2017 bankruptcy and 2018 closure of U.S. stores.
• The new stores will feature toys, collectibles, and gifts from major brands like LEGO, Barbie, and Pokémon, with select locations offering candy shops, cafés, and Creator Studios for influencer and product launch events.
• Toys R Us is diversifying its retail formats by operating standalone stores, shops inside Macy’s, airport locations, and Navy Exchange stores, aiming to reach millions of customers during the holiday season.
• The company’s global business generates over $2 billion annually through more than 1,680 stores and e-commerce in 37 countries, with recent U.S. growth supported by partnerships and flagship stores, including airport locations and Macy’s shop-in-shops.