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Toys 'R' Us expands with 160-plus stores across the US
USA Today • • business
Key Points:
- Toys "R" Us has reopened over 160 standalone stores across the U.S., completing its nationwide expansion in partnership with Go! Retail Group, following its 2017 bankruptcy and closure of stores.
- A new location at New York City's Grand Central Terminal will open on November 20, featuring a curated selection of toys and collectibles from popular brands, catering to commuters, tourists, and collectors.
- The retailer's comeback includes shops inside approximately 400 Macy's stores nationwide, Navy Exchange locations on military bases, and expanding into airports, with a shop recently opened at Orlando International Airport.
- Toys "R" Us initially returned to physical retail in 2019 with smaller stores, which later closed, before WHP Global acquired the brand in 2021 and expanded its presence through partnerships and standalone stores.
- Select standalone stores offer additional attractions such as candy shops, cafes, and Creator Studios for toy brands and content creators to engage with customers through events and product launches.
