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Toys R Us planning major comeback ahead of holiday season
ABC News - Breaking News, Latest News and Videos • • business
Key Points:
- Toys R Us plans to open 120 new standalone stores across the U.S. by the end of 2026, significantly expanding from its current 40 standalone locations and shops inside Macy's stores.
- The expansion is in partnership with Go! Retail Group and aims to meet customers in various settings, including standalone stores, Macy's, airports, and Navy Exchanges.
- New stores will feature popular toys like LEGO, Barbie, Hot Wheels, and new items from brands such as KPop Demon Hunters and Pokemon, with some locations offering "Creator Studios" for influencer content and special events.
- Select stores will also include candy shops and cafes, enhancing the customer experience beyond traditional toy retailing.
- This expansion marks a major comeback for Toys R Us, which filed for bankruptcy in 2017 and closed most U.S. stores, with WHP Global acquiring a controlling stake in 2021 and revitalizing the brand with flagship stores and shop-in-shop locations.
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