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Traffic to Trump’s Truth Social Falls Sharply This Summer
The New York Times • • business
Key Points:
- Traffic to Truth Social, the platform co-founded by President Trump, has declined sharply this summer, with monthly visitors down about 36% compared to last year, according to Similarweb data.
- For the first seven months of 2025, Truth Social averaged 28 million monthly visits, dropping to 25 million for the same period this year, while larger platforms like X and Threads have seen increased traffic.
- Experts tracking right-wing media express surprise at the steep decline given Trump's frequent use of Truth Social as a communication tool.
- The drop in traffic comes as Trump Media, Truth Social's parent company, launched a new product offering Wall Street traders early access to Trump's posts for up to $100,000 per month, aiming to monetize the platform despite limited advertising revenue.
- A Truth Social spokesperson declined to comment on the declining traffic figures amid these developments.
