Trump Media has struggled to grow. Now it's selling $100,000 contracts for access to Truth Social.

Key Points:

• Trump Media & Technology Group is selling faster access to President Trump's Truth Social posts via its Truth API for $60,000 to $100,000 per month, primarily to high-frequency trading firms seeking a millisecond advantage in market-moving information.
• The company has signed over 10 clients for the API and plans to expand sales to large tech firms, news organizations, and retail investors, viewing this as a potential key revenue stream amid struggles with advertising income and overall profitability.
• Ethical and legal concerns have been raised about the fairness and potential insider trading risks of selling early access to the president's public statements, prompting proposed legislation to ban such practices for government employees.
• Trump owns 41% of the company and could personally benefit financially from market movements triggered by his posts, raising questions about conflicts of interest and the need for broader regulations similar to Regulation Fair Disclosure.
• Despite a 10-fold increase in losses due to crypto holdings, Trump Media’s Q2 revenue rose 89% to $1.67 million, with CEO Kevin McGurn optimistic that Truth API will become a meaningful and durable revenue contributor.