Trump’s ‘super intelligence’ is being mocked by tech industry insiders: report

Key Points:

• Former President Donald Trump has proposed rebranding artificial intelligence (AI) as "super intelligence" or "SI," arguing that the term "artificial" makes intelligence sound fake, and has directed federal agencies to use this terminology in official documents.
• Tech industry insiders and lobbyists doubt the rebranding will gain traction, with most companies expected to continue using the established term "AI," as "superintelligence" already has a specific meaning related to advanced AI surpassing human intellect.
• Trump's executive order has no legal effect on the private sector, and many tech companies have remained silent or uncommitted to adopting the new terminology, though some government-related communications may reflect the change.
• Concerns about AI's risks persist amid warnings from researchers about rogue AI agents and calls for regulatory guardrails, with bipartisan legislative efforts underway to hold AI companies accountable despite Trump's opposition to federal regulation.
• The debate over AI terminology and regulation occurs against a backdrop of growing public unease about AI development and data center construction, especially as midterm elections approach.