Ultrahuman ramps up US push with Ring Pro as Oura tightens its grip

Key Points:

• Ultrahuman has secured U.S. Customs approval for its redesigned Ring Pro smart ring, enabling the company to revive its U.S. business after previous import restrictions caused by a patent dispute with rival Oura.
• The U.S. smart ring market is critical, accounting for 60% of global sales, but Ultrahuman’s market share plummeted from 24.6% to low single digits during the import ban, while Oura’s dominance grew from 63.3% to 85%.
• Ultrahuman plans to ramp up U.S. distribution over the next five to six months, with Ring Pro preorders starting at $399 and shipments beginning May 15; the new model features a unibody metal design, longer battery life, and improved processing.
• Oura has entered the Indian market with its Ring 4, intensifying competition in Ultrahuman’s home country, where smart ring shipments declined 30.6% in 2025 and price pressure increased amid growing rivalry.
• Ultrahuman is also developing new wearable devices targeting different biomarkers, aiming to expand beyond smart rings as it continues tracking metrics like heart rate, sleep stages, and blood oxygen levels.