Waymo launches a loyalty program with 10% cash back and free cancellations
TechCrunch • • business
Key Points:
- Waymo is launching a loyalty program called Waymo Premier for $29.99 per month, offering frequent robotaxi riders perks such as skipping virtual lines, earning 10% cash back on trips, and five free ride cancellations monthly.
- Premier members will also gain access to robotaxis in cities with waitlists, although the program will not be available in Austin or Atlanta due to Waymo's service being offered through Uber in those locations.
- The program coincides with Waymo's U.S. expansion and the rollout of its new Zeekr-built van, "Ojai," in Los Angeles, Phoenix, and San Francisco, potentially marking a new revenue stream for the company.
- Waymo's loyalty initiative mirrors successful models like Uber One, which has over 50 million subscribers paying $9.99 monthly for ride and delivery perks, and airline loyalty programs that significantly bolster revenue and financial stability.