‘We are Xbox’: Xbox confirms name change, new logo
WBRC • • technology
Key Points:
- New Xbox CEO Asha Sharma and EVP Matt Booty are reversing previous changes by restoring the Xbox brand name, moving away from the "Microsoft Gaming" identity introduced in 2022.
- The company unveiled a new logo that returns to the iconic green color associated with Xbox since 2001, replacing the minimalist white design used for the Xbox Series X|S.
- Sharma and Booty emphasized that Xbox aims to be affordable, personal, and open, with flexible pricing and customizable gaming experiences to attract and retain players.
- Key focus areas for the company include hardware, content, experience, and services, while revisiting strategies around exclusivity, windowing, and AI integration.
- The leadership acknowledges Xbox as a challenger in the market and is committed to evolving the brand to better connect with and serve its community.
