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"We will not live on past successes or be trapped by past failures" - Xbox CEO outlines priorities to turn platform around in FY27
gamesindustry.biz • • general
Key Points:
- Xbox reported a $1.7 billion revenue decline last year, prompting head Asha Sharma to outline a recovery roadmap focused on a console-led strategy and global franchise support.
- Sharma emphasized expanding Minecraft as a creator platform and building long-term plans for major franchises across multiple entertainment sectors, including film, television, and live experiences.
- Despite adding over 200 million new players in FY26, Xbox's business did not grow proportionally, with a goal to return to growth by the end of 2027 through targeted investments.
- Microsoft CEO Satya Nadella acknowledged the challenges, highlighting decisions such as layoffs of 3,200 employees and divesting five studios to reset Xbox for long-term growth.
- Xbox aims for sustained double-digit growth in players and engagement by FY30, with industry-leading margins and a focus on leveraging its strong intellectual property and global studios.
