What Apple and Google’s Gemini deal means for both companies
The Verge • • general
Key Points:
- Apple has announced a multiyear partnership with Google to use Google's Gemini AI models and cloud technology to power a more personalized version of Siri, expected in 2026, marking a strategic shift after considering other AI providers like OpenAI and Anthropic.
- The deal emphasizes privacy, with Apple maintaining its privacy standards by running AI processing on its own servers via Private Cloud Compute, allowing users to opt in to sharing data with Google, which helps preserve Apple's reputation for security.
- This partnership continues the complex "co-opetition" between Apple and Google, reminiscent of their longstanding default search engine agreement, benefiting both companies by reinforcing their positions against emerging AI startups and expanding Google's AI user base through Apple devices.
- Analysts highlight that the deal allows Apple
