
When Did Everything Become ‘K-Shaped’?
Key Points:
- Holiday spending is projected to exceed $1 trillion for the first time, driven primarily by high-income consumers making costly purchases, according to the National Retail Federation.
- Wealthier individuals are spending confidently, while many lower-income Americans are opting for discounted items or using credit cards to finance their purchases.
- This spending pattern reflects a "K-shaped" economy, where economic experiences diverge sharply between wealthier and less wealthy groups.
- Joanne Hsu from the University of Michigan highlights this bifurcation in consumer sentiment, with the affluent showing optimism and the less affluent struggling financially.








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