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Where Did All the iPhone Duos Go? Mostly to Apple's Stores
MacRumors • • technology
Key Points:
- Apple allocated about 80% of its initial iPhone Duo inventory to retail stores, with most locations holding as few as 50 units each, according to Bloomberg's Mark Gurman.
- Flagship Apple stores had larger stocks, with some holding up to 250 units, and the Fifth Avenue store was unusually well-stocked due to executive attendance at the launch.
- This distribution strategy explains why pre-orders sold out quickly with delivery estimates pushed to late January, while many customers who queued in-store on launch day were able to purchase a device immediately.
- Apple described demand for the iPhone Duo as "nothing short of extraordinary" and is working to fulfill orders as quickly as possible, suggesting delivery times may improve over time.
- The iPhone Duo starts at $1,999 for 256GB in the U.S., with higher storage options priced up to $3,199, and similarly tiered pricing applies in the UK.
