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White House tries to take credit for Wendy’s switching back to a classic look
The Independent • • business
Key Points:
- Wendy’s is reintroducing its classic yellow packaging, a nostalgic nod to its original 1969 design, in response to strong customer demand, with the change set to last from September 28 into 2027.
- The White House credited former President Donald Trump for the packaging revival on social media, but this claim was widely mocked and rejected by users who pointed to Wendy’s customers and founder Dave Thomas as the real drivers.
- Wendy’s spokesperson confirmed that the yellow packaging comeback is one of the most requested in the company’s history, emphasizing its significance to fans.
- Social media users criticized the White House’s post amid ongoing economic challenges, highlighting rising food and energy costs and questioning the relevance of celebrating a fast-food packaging change.
- The packaging announcement coincides with financial troubles for one of Wendy’s largest franchise operators, Meritage Hospitality Group Inc., which recently filed for bankruptcy.
