Why do we love watching hoarder videos online so much?

Key Points:

• Victoria Gordon, an extreme cleaner specializing in hoarder clearances and crime scene clean-ups, has gained significant online attention by documenting her work, highlighting public fascination with "before and after" transformations.
• The rise of cleaning videos, especially on platforms like TikTok with its CleanTok community, is driven by viewers' curiosity, desire for control, and satisfaction from seeing chaotic spaces resolved quickly.
• Social media algorithms amplify these videos because they keep viewers engaged, rewarding content that shows shocking messes followed by clear resolutions, while also generating high interaction through comments and shares.
• Gordon uses her platform to raise awareness about hoarding disorder, emphasizing the mental health aspects and combating stigma that often prevents people from seeking help.
• The popularity of extreme cleaning content reflects a broader cultural interest that dates back to TV shows on hoarding, now transformed by social media into an accessible and engaging genre.