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Six years of Apple announcements
9to5Mac • • technology
Key Points:
- Apple is expected to hold its iPhone 18 Pro event on Wednesday, September 9, 2026, based on historical patterns and recent employee event support applications indicating a first-half September date.
- The official event announcement is likely to come two weeks prior, on Wednesday, August 26, continuing Apple's consistent four-year trend of providing exactly 14 days' notice.
- This year's event is anticipated to be significant, unveiling three flagship models: iPhone 18 Pro, iPhone 18 Pro Max, and the first foldable iPhone, possibly named iPhone Ultra, while the standard iPhone 18 is expected to launch in spring 2027.
- Alongside the iPhones, Apple traditionally introduces new Apple Watch models at its September event, with AirPods updates possible but not guaranteed.
- The 2020 and 2021 pandemic years disrupted Apple's usual schedule, but since 2022, the company has maintained a stable pattern of announcing events two weeks in advance and holding them in early September.
