Why Is Barron Trump's Drink Company Controversial?
stylecaster.com • • business
Key Points:
- Barron Trump has launched a new company selling Sollos, a yerba mate-based energy drink priced at $39 for a 12-pack, which is significantly more expensive than leading energy drinks like Red Bull and Coca-Cola.
- The high price of Sollos has sparked criticism online, with many labeling Barron as an out-of-touch grifter amid ongoing economic struggles and rising prices in the US.
- Sollos also sells Trump-branded merchandise at premium prices, including sweatshirts, shorts, bags, and baseball caps, further fueling perceptions of exclusivity and disconnect from average consumers.
- The company was co-founded by Barron and a group of Palm Beach friends, aiming to create a beverage that fits Florida’s lifestyle, though critics note the state's lower average income may limit its consumer base.
- Controversy also surrounds the brand name "Sollos," derived from the Spanish word for sun, amid the Trump administration’s previous policies perceived as anti-immigrant and anti-Spanish-speaking, leading to accusations of cultural appropriation.