Wildberries hides military goods in search results after Ukrainian strikes hammer warehouses
Key Points:
- Russia's largest online retailer, Wildberries, has stopped displaying military-related goods in search results linked to the Russian invasion of Ukraine, such as terms including "SVO," the Kremlin's euphemism for the war.
- This move follows a series of Ukrainian drone strikes beginning July 18 that targeted seven Wildberries warehouses to disrupt Russian military logistics, causing significant damage to the company's infrastructure.
- Although military-related items like bulletproof vests and helmets remain available in other categories, searches explicitly referencing the military operation now return no results or limited products.
- Wildberries continues to offer dual-use items on its platform, including first-aid kits, backpacks, radios, and drone components, despite the partial removal of military-related search terms.
- The recent attacks on Wildberries' key logistics hubs across Russia and occupied Crimea have severely impacted the company, potentially causing billions of rubles in losses.