With LeBron James on the Sixers, NBC Sports Philadelphia looks to staff up

Key Points:

• Sixers announcer Alaa Abdelnaby expressed excitement and adjustment to calling games featuring LeBron James, who signed a two-year deal with Philadelphia aiming to continue winning rather than a farewell season.
• NBC Sports Philadelphia is preparing to expand its broadcasting team and production capabilities to handle increased demand and national exposure due to LeBron's arrival, including possibly adding a third voice for more in-depth court-side coverage.
• The Sixers are expected to have significantly more national TV exposure this season, with as many as 34 games broadcast nationally across ABC, NBC, Amazon Prime, Peacock, ESPN, and NBA TV, up from 14 last season.
• Despite the boost in national attention, local viewership impact on NBC Sports Philadelphia remains uncertain, though ratings are anticipated to rise if LeBron stays healthy and the team remains competitive.
• The network is also considering covering more preseason games and enhancing production quality to capitalize on the heightened interest LeBron brings to the Sixers and their games.