With World Cup games over, the stickers can be removed from 64,000 seats at Gillette Stadium
NBC Sports • • sports
Key Points:
- France’s 2-0 victory over Morocco marked the final World Cup game held at Gillette Stadium in Foxborough, allowing the venue to revert to its usual identity post-tournament.
- FIFA regulations required the complete removal of all sponsor branding, including Gillette’s name, from the stadium, resulting in extensive labor to apply and later remove stickers covering over 64,000 seats.
- The process of removing these stickers is estimated to take over 1,000 hours, reflecting the significant effort involved in temporarily rebranding NFL venues for World Cup matches.
- Despite the logistical challenges, hosting World Cup games has been beneficial, positioning the tournament as the premier national sporting event of the summer of 2026.
- The remaining World Cup matches will be held in Miami, Kansas City, Atlanta, Dallas, and New Jersey, with SoFi Stadium in Los Angeles—considered the best venue used—surprisingly not hosting semifinal or final games.
