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Xbox biz guy deletes his X account less than 24 hours after saying game devs who don't embrace AI 'should not be in the business of being a business'
Yahoo Tech • • technology
Key Points:
- Xbox senior business strategy manager Brandon Stirrup openly admitted that Xbox uses AI in game development and urged the industry to embrace the technology, stating that developers not incorporating AI are "planning for a fake future."
- Stirrup shared his experience of creating a simple game using AI in just a few hours, emphasizing that AI can enable anyone to build custom, tailored games.
- He faced significant backlash for his statements and subsequently deactivated his X (formerly Twitter) account due to the volume of replies.
- Stirrup expressed willingness to "take the hit" for revealing Xbox's use of AI, aiming to push the company and industry toward transparency and acceptance of AI by 2026.
- This stance aligns with broader industry trends, including Epic Games' focus on AI acceleration and Xbox's new Labs program targeting emerging technologies like AI.
