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Xbox Can't Market GTA 6 So It Stuck A Console Inside An Alligator
Kotaku • • technology
Key Points:
- Sony has secured an exclusive marketing deal with Rockstar Games for Grand Theft Auto 6, allowing PlayStation to promote the game as playing best on PS5, while Xbox cannot officially mention the game in its marketing.
- In response, Xbox created a unique promotional stunt by embedding an Xbox Series X console inside a five-foot animatronic alligator, called the Xbox Series X-BITE, which is not for mass production but available through a special sweepstakes.
- The animatronic alligator, produced by John Nolan Studio, features Xbox branding and design elements but never explicitly references GTA 6, Rockstar Games, or Vice City in its promotion.
- Xbox’s unusual marketing move appears to be a creative workaround to the exclusivity deal, using indirect references and themed imagery to hint at GTA 6 without violating the agreement.
- Despite the marketing tactics, GTA 6 is expected to perform similarly on both Xbox Series X and PS5, consistent with most multiplatform games in this console generation.
