Xbox changes continue with new console boot animation
The Verge • • technology
Key Points:
- Xbox CEO Asha Sharma announced a new boot-up sound and animation for Xbox consoles, set to launch on May 13th, featuring the updated Xbox logo with a refreshed sound.
- The new Xbox logo, revealed last month, has a more glassy appearance and has already been incorporated into dynamic backgrounds and profile pictures for users.
- Microsoft is using the new logo design internally for next-gen Project Helix materials, indicating a broader brand update.
- The announcement follows Sharma’s recent organizational changes at Xbox, including departures of veterans, promotions, and the addition of new technical leaders.
- Sharma has recruited former colleagues from Microsoft’s CoreAI division to bring fresh consumer and technical expertise to the Xbox platform team.
