You Can Buy the Luna Ultra Camera Insta360 Only Sorta Unveiled
Key Points:
- Insta360 has revealed key details about its Luna Ultra gimbal camera, co-engineered with Leica, featuring a 3x optical zoom Leica lens, 10-bit I-Log recording, Dolby Vision HDR, and compatibility with ACES workflow.
- The Luna Ultra includes a detachable screen that functions as a wireless monitor, camera controller, and audio capture device, and will be available in black and white color options.
- While Insta360 remains tight-lipped on pricing and full specifications due to an embargo, B&H Photo and Video has listed the Luna Ultra as in stock, allowing some consumers to purchase the device ahead of official announcements.
- The Luna Ultra’s launch has been unusual and somewhat subdued, possibly due to competitive dynamics with DJI’s upcoming Osmo Pocket 4P, leading to a cautious and unpredictable market environment for content-creator cameras.
- Despite the embargo and limited official communication, the early availability of the Luna Ultra at B&H suggests Insta360 may have yielded first in the competitive timing against DJI.