YouTube to Automatically Label AI-Generated Videos & Enhance Labels
Variety • • business
Key Points:
- YouTube is enhancing transparency by making AI-generated content labels more prominent and will automatically apply labels if significant photorealistic AI use is detected in videos, starting in 2024.
- Creators must still manually disclose AI use, but YouTube’s new system will label videos automatically if AI use is detected and no disclosure is provided, with some labels remaining permanent for content created with YouTube’s AI tools or verified metadata.
- The AI disclosure label will move from the expanded description to a more visible position below the video player for long-form videos and as an overlay on YouTube Shorts, providing viewers immediate context about AI involvement.
- These labeling changes aim to improve viewer awareness without affecting video recommendations or monetization, focusing solely on transparency regarding AI-generated content.
- Additionally, YouTube expanded its likeness-detection program to all creators aged 18 and older, enabling them to identify and manage unauthorized AI-generated content using their facial likeness.