Zendaya Rules the Red Carpet Power Rankings

Key Points:

• The 78th Primetime Emmy Awards saw a roughly 10% drop in viewership with 6.8 million viewers compared to 7.59 million for the 2025 event, but social media engagement around fashion remained strong or even improved in some categories.
• Louis Vuitton, Prada, and Chanel led the top fashion brands at the Emmys 2026, largely driven by female stars like Zendaya, Selena Gomez, and Nicole Kidman, with Louis Vuitton earning an MIV of $7.8 million and Prada $7.7 million.
• Zendaya topped the Red Carpet Power Rankings for women with a custom Prada gown and accessories, generating an MIV of $6.7 million, while Colman Domingo led the men’s category in a Valentino suit with an MIV of $1.3 million.
• Tiffany & Co. was the top watch and jewelry brand at the event, boosted by Selena Gomez and other stars, earning an MIV of $2.2 million; Bulgari also made a strong showing with Florence Pugh as a brand ambassador.
• Tyler Ellis handbags led the accessory brands with an MIV of $428,000, surpassing traditional favorites like Jimmy Choo and Christian Louboutin, reflecting a shift toward evening clutches over footwear in accessory influence.