Zendaya’s Latest Movie Does What Challengers Couldn’t
Yahoo • • entertainment
Key Points:
- The A24 film "The Drama," starring Zendaya, has surpassed $100 million globally, outperforming her previous romance movie "Challengers," which grossed $96.1 million worldwide.
- "The Drama" becomes the fifth A24 movie to cross this milestone, joining titles like "Marty Supreme," "Everything Everywhere All at Once," "Civil War," and "The Materialists."
- Produced on a $28 million budget, the film explores complex romantic themes and opened domestically with $14.3 million, closely matching "Challengers'" $15 million start.
- Internationally, "The Drama" set A24 records with the highest UK opening ($2.8 million) and second-best debuts in France ($1.8 million) and Italy ($1.4 million).
- Audience data shows a strong female (60%) and under-35 (80%) demographic, with 80% of viewers attending specifically to see Zendaya and Robert Pattinson.
