6 Tech Brands Owned By Best Buy

Key Points:

• Best Buy, founded in 1966 as an audio specialty store, remains a popular electronics retailer known for its hands-on shopping experience, price-match guarantee, and wide selection of major tech brands.
• Best Buy has phased out three in-house brands—Dynex, Platinum, and Modal—consolidating their products under three active private labels: Best Buy Essentials, Insignia, and Rocketfish, which cover budget accessories, household appliances, and premium home theater gear respectively.
• Insignia, launched in 2004, is Best Buy's budget-friendly brand best known for affordable TVs and household appliances, with products praised for value and energy efficiency.
• Rocketfish offers higher-end home theater accessories like heavy-duty TV mounts and HDMI cables, manufactured in Asia and sold exclusively through Best Buy in the U.S. and Canada.
• Best Buy also owns Pacific Sales (luxury appliances), Lively | Jitterbug (health tech for seniors), and Yardbird (outdoor furniture), acquired to expand into specialized markets beyond in-house hardware brands.