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A Truck Demanding EA ‘Save Mass Effect’ Is Currently Driving Around The Company’s Headquarters
Kotaku • • technology
Key Points:
- The #SaveMassEffect movement raised funds to place billboards advocating for the continuation of BioWare’s Mass Effect series after the studio's closure on October 21, with one billboard displayed in Times Square and another on a mobile truck near EA’s Redwood City headquarters.
- The mobile billboard truck, organized by Ariel Aguilar, Mer, and content creator Kala Elizabeth, is driving around EA’s property for four hours, encouraging fans nearby to share photos while avoiding trespassing.
- Fans are particularly active ahead of N7 Day on November 7, a traditional celebration of the Mass Effect series by BioWare, which this year highlights the studio’s shutdown and cancellation of projects like Mass Effect: Universe.
- It has emerged that BioWare had licensing deals for new Mass Effect merchandise and was likely planning a new teaser for the cancelled game before the studio closed.
