Adobe brings AI agents and new creative tools to Photoshop, Premiere, and Firefly
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Adobe brings AI agents and new creative tools to Photoshop, Premiere, and Firefly

TechCrunch • • business

Key Points:

  • Adobe announced significant AI enhancements across its creative products, including Photoshop, Premiere, Illustrator, and InDesign, at the MAX event in Miami, along with expanded AI features in its Firefly tool and a new Model Context Protocol (MCP) for chatbot integrations.
  • Firefly is introducing a new prototyping tool called Builder in private beta, enabling users to create design prototypes, as well as new on-brand graph creation and selective image editing tools.
  • A new AI-powered video tool in Firefly will help users assemble videos from clips, images, and sound effects, while Adobe is making its AI agent more proactive and improving quick action features like background removal and thumbnail generation.
  • Photoshop gains relighting and generative style sliders, Premiere adds professional color grading and object removal, and Lightroom includes blinking eye correction and blemish removal, continuing Adobe’s trend of embedding AI across its apps.
  • Adobe’s MCP will expose more Creative Cloud app features to third-party chatbots like ChatGPT and Claude, with the company seeking user feedback to determine the scope of capabilities to offer, emphasizing support for creative workflows without strict limitations.

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