Cylinder Kei Truck for the U.S. Market

Key Points:

• Toyota is reviving the Scion brand with the introduction of the Kei-01, a three-cylinder Kei truck designed specifically for the U.S. market, featuring a compact size, four-wheel drive, and a 660cc engine.
• The Kei-01 will be a right-hand-drive, low-speed vehicle with a top speed of 25 mph, designed for urban commercial use, small businesses, farmers, and fleet operations, with production starting in the second half of 2027 at Toyota Motor Manufacturing Indiana.
• Initially available through a fleet vehicle pilot program, Toyota may expand the Kei-01's availability to limited retail sales depending on market demand and operational factors.
• Alongside the Kei-01, Scion unveiled two concept vehicles: the SxS Concept, an off-road hybrid with over 300 horsepower, and the BKE Concept, a two-wheeled personal mobility scooter aimed at urban commuters and outdoor use.
• Scion is positioned as a "freedom lab" for Toyota to experiment with new mobility ideas and technologies, targeting a broad range of enthusiasts and challenging conventional automotive thinking.