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Amazon Is Keeping Amazingly Detailed Records on Its Customers and They Are Downright Insulting
Futurism • • business
Key Points:
- An Amazon customer discovered a hidden section on the website that lists assumptions Amazon has made about her based on purchase history, including blunt and sometimes humorous or invasive observations like having "flat buttocks."
- The post revealing these personalized dossiers went viral, prompting others to share equally strange, insulting, or bizarre data Amazon has collected on them, such as social life judgments and unusual habits.
- Some inferences were lighthearted or odd, including preferences for "brunettes with muscles" or seasonal decorative outfits, while others were unsettlingly specific, indicating extensive data tracking.
- Customers can access their own profiles and see these assumptions by navigating through the "Account" section on Amazon's website or app, highlighting the extent of data surveillance.
- This incident underscores broader concerns about corporate data collection practices, with other companies like McDonald's also documented to maintain extensive customer profiles for predictive purposes.
