AMD Expected To Focus More On RX 9070 XT Than Its Non-XT Variant As It Needs Less Price Adjustments

AMD Expected To Focus More On RX 9070 XT Than Its Non-XT Variant As It Needs Less Price Adjustments

Wccftech technology

Key Points:

  • AMD may prioritize production of the Radeon RX 9070 XT over the non-XT RX 9070 variant to better manage rising DRAM costs, similar to NVIDIA's strategy with its GPUs.
  • The RX 9070 XT, which sells at a higher price point ($650-$800), is easier for AMD to adjust pricing on amid memory shortages, whereas the RX 9070 struggles to maintain MSRP.
  • The ongoing DRAM shortage has increased GPU prices, particularly impacting models with 16 GB GDDR6 VRAM, which are generally more popular among gamers.
  • AMD is expected to continue producing the RX 9070 non-XT but will shift focus to the XT model to minimize price corrections and maintain profitability.