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American Airlines to add seatback screens, more first class seats
CNBC • • business
Key Points:
- American Airlines will introduce 4K seatback screens starting with new Boeing and Airbus deliveries in 2028, aiming to enhance customer experience and compete with Delta and United.
- The airline plans to retrofit existing aircraft to include these screens, Bluetooth audio pairing, and USB-C charging, with full installation expected by the early 2030s.
- This shift marks a reversal from American's previous stance against seatback screens, driven by advancements in technology and customer demand for improved in-flight entertainment.
- American is also increasing the number of first-class and extra legroom seats on its Airbus A321neos and Boeing 737 Max 10s, targeting higher revenue from premium cabin sales.
- CEO Robert Isom emphasized efforts to close the profit gap with rivals through premium seating, upgraded lounges, network improvements, and refurbishing Boeing 787-8 Dreamliners with new business-class suites.
