America's Top-Selling Motorcycle Brand In 2025 Isn't Harley-Davidson
Jalopnik • • business
Key Points:
- Harley-Davidson's U.S. motorcycle sales have been declining steadily, dropping from 126,276 units in 2021 to 109,190 in 2022, with a nearly 20% decrease in sales through the first nine months of 2025 compared to 2024.
- The decline in Harley-Davidson sales is contributing to the closure of dealerships nationwide, reflecting a broader trend of decreasing motorcycle ownership as younger generations prioritize other interests over bike ownership.
- Honda, the 2024 top-selling motorcycle brand in the U.S., experienced a sales decline in 2025, losing its leading position to Kawasaki, which reported a 14.2% year-on-year sales increase.
- Kawasaki's 2025
