Apple enters a new era as John Ternus takes over as CEO

Key Points:

• John Ternus officially became Apple CEO, succeeding Tim Cook who stepped down after 15 years but remains executive chairman; Ternus is a longtime Apple veteran with deep product design and engineering experience.
• Under Cook, Apple diversified its product lineup with innovations like the Apple Watch and AirPods and expanded into services, helping the company's market value grow from $1 trillion in 2018 to about $4.75 trillion today.
• Industry experts highlight Ternus's strong product focus and manufacturing expertise, comparing his approach to that of Steve Jobs and Cook, and noting his involvement in key Apple hardware developments including the transition to Apple Silicon chips.
• Apple has taken a cautious approach to AI development, focusing on integrating AI-capable hardware like neural engines into devices, which may position the company well despite perceptions of lagging behind competitors like OpenAI and Google.
• Facing chip shortages and rising costs, Apple has raised prices on some products and is diversifying its chip supply chain by partnering again with Intel alongside long-time partner TSMC, which is expanding production capacity in the U.S. despite high demand from AI data centers.