Apple launches $50 'intelligence usage packs' for select AI features
Key Points:
- Apple has introduced its first paid option for expanded AI feature usage through $50 one-time "intelligence usage packs" available in the latest Logic Pro update.
- These usage packs are tied to the Apple Account used for iCloud at purchase, do not support Family Sharing, and unused portions roll over monthly but expire after 12 months.
- Currently, Logic Pro is the only app offering these packs, but similar options will soon be available in Final Cut Pro, Pixelmator Pro, and the iWork suite as part of Apple Creator Studio updates.
- Apple plans to extend this paid AI access model to other AI-powered services like Siri AI, Image Playground, and Photos editing tools in the future.
- This marks a shift from Apple’s previous approach of providing all AI features for free on its devices, signaling a new monetization strategy for advanced AI capabilities.