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As investors ask about GTA 6 and AI, Take-Two CEO once again puts faith in dev creativity, states making hit games "remains the purview of human beings"
Eurogamer.net • • technology
Key Points:
- Take-Two Interactive CEO Strauss Zelnick addressed investor concerns about AI-driven piracy, noting that the video game industry has historically been resilient to piracy due to factors like file size and console ecosystems.
- Zelnick acknowledged AI as a potential threat but assured that Take-Two is actively enhancing both technical defenses and legal measures to combat bad faith actors using AI.
- He emphasized that piracy is an unavoidable challenge across all entertainment sectors but believes it will remain manageable for Take-Two.
- Regarding AI's potential to provide a competitive advantage, Zelnick stated that while technology has always benefited the company, true success depends on human creativity harnessing technology, especially in creating major hits.
- Zelnick highlighted that although technological advances have simplified asset creation, producing a big hit game remains a difficult task driven primarily by human creativity.
