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Apple's iPhone Event Tagline is Different in Every Country
MacRumors • • general
Key Points:
- Apple will hold its annual iPhone-focused event on Wednesday, September 9 at 10 a.m. Pacific Time, using the tagline "Surprise and Shine" in the U.S. and several other countries.
- Different regional websites feature unique taglines that convey similar themes of surprise, brilliance, new beginnings, or shining, reflecting local language nuances rather than direct translations.
- Notably, Taiwan, Hong Kong, and China incorporate the concept of a "new chapter" in their taglines, which may hint at a dual meaning related to new product introductions or innovations.
- Many European taglines emphasize themes of a new dawn or new beginnings alongside shining or radiant imagery, aligning closely with the U.S. tagline's spirit.
- Some regional Apple sites, including those for Japan, Korea, Brazil, Mexico, Thailand, and Vietnam, have yet to update their event information.
