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New Twitter launches, says Musk's X gave up the name
Ars Technica • • technology
Key Points:
- Operation Bluebird, a Virginia-based startup, has launched a new social media platform called Twitter.now, aiming to revive the abandoned Twitter name and logo after Elon Musk rebranded Twitter to X.
- The company claims that Musk's rebranding led to the abandonment of Twitter's trademarks, giving them the opportunity to claim the intellectual property; however, X Corporation sued Operation Bluebird to prevent the launch.
- In an April 2026 hearing, a federal judge tentatively ruled that X may have abandoned claims over the Twitter bird logo, the word "tweet," and possibly "Twitter," though no written order has been issued yet.
- Twitter.now differentiates itself from X by emphasizing trust and independence, featuring a Gemini-based automated fact-checking tool called Vera that analyzes tweets in real time to reduce harmful or inaccurate content.
- Legal experts note that while Operation Bluebird's claim might be legally plausible, the case is far from settled, and X Corporation is expected to strongly contest the startup's use of the Twitter trademarks.
