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Apple’s new CEO could change when it launches phones and laptops
The Verge • • business
Key Points:
- John Ternus, Apple’s new CEO, aims to increase the frequency of product launches beyond the traditional fall and spring events to stay competitive in the AI era.
- Apple plans to become more experimental and accelerate product introductions, though changes may be gradual due to established development practices.
- Rumored upcoming products include a new HomePod Mini, iPad Mini, Apple TV 4K, AirPods with cameras, touchscreen MacBooks, and a special 20th anniversary iPhone.
- Ternus is considering organizational changes, including reducing management layers between engineers and senior executives, with recent dismissals of some engineering program managers.
- Recent layoffs have affected Siri and Vision Pro teams, while planned cuts to AppleCare customer service staff were ultimately put on hold.
