Apple’s new ‘Sales Coach’ app is now live on the App Store

Apple’s new ‘Sales Coach’ app is now live on the App Store

9to5Mac general

Key Points:

  • Apple has updated its SEED app on the App Store, rebranding it as Sales Coach rather than launching a separate new app.
  • Sales Coach provides sales and technical resources aimed at Apple sales partners globally, including product announcements, program updates, and sales tips.
  • The updated app features a new Liquid Glass design and introduces an AI-powered chatbot under the “Ask” tab that answers questions using Apple’s official materials.
  • Although publicly available on the App Store, the app is restricted to Apple personnel and sales partners, requiring a partner code for registration.
  • The Sales Coach platform is also accessible through a dedicated online link for authorized users.

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