Arc Raiders player numbers hit a six-month high following the release of the extraction shooter's huge Frozen Trails update
Key Points:
- Arc Raiders experienced a major resurgence nearly a year after its viral success, driven by Embark Studios' release of the Frozen Trails update and a free weekend event in early October.
- The Frozen Trails update, launched on October 8th, upgraded the game to version 2.0 and introduced new content including a map, weapons, and mechs, sparking renewed player interest across all platforms.
- Player numbers peaked at 1.7 million daily on October 14th, shortly after the free weekend ended, with around 150,000 new players joining during the trial and another 150,000 copies sold in the following days.
- The game was heavily discounted by 50% to $19.99 during this period, generating approximately $3 million in revenue excluding microtransactions.
- Embark Studios is exploring the possibility of permanently splitting Arc Raiders' PvEvP gameplay into separate PvE and PvP modes, aiming to cater to its community and potentially fuel further growth.