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B gives $1M in gift cards to 10K shoppers across Texas
MySA • • business
Key Points:
- H-E-B gave away $1 million in gift cards to 10,000 randomly selected shoppers during its Home for the Holidays event on November 14, with each recipient receiving $100 to use on groceries.
- The giveaway took place at every H-E-B store across Texas as part of a larger holiday celebration that included food samples, family activities, and seasonal deals.
- Ashwin Nathan, H-E-B's senior vice president of marketing, emphasized the company's intention to spread joy and thank loyal customers during the holiday season.
- H-E-B plans to continue holiday events throughout November and December, including its annual Feast of Sharing, which will serve over 350,000 meals at 34 dinners in Texas and Mexico.
